Apester is an online marketing solution that enables content creators to better engage their readers through the use of interactive units designed to make the user a part of the story. Using the companys user-sentiment algorithm, the units send readers from one page to another, increasing the number of page views per session in an engaging way.

Apester allows content creators to avoid ad blocking while leveraging the users own activated attention for the benefit of their storytelling, yielding considerable data and insights. Apester makes it possible to publish conversational content that allows the voice of the reader to close the storytelling loop.