Blink specializes in advanced AI-based eye tracking technology and software. The company develops solutions to enhance communication and interaction with digital platforms using eye tracking cameras. Blink offers a range of eye tracking products and solutions, including gaze-based retail technology that enhances in-store customer experiences, digital ad eye trackers providing real-time analytics on ad engagement, and gaze-based authentication to improve security and privacy measures.

Blink's eye tracking technology is compatible with various operating systems such as Windows, iOS, macOS, Android, and Linux. The solutions are applicable across multiple industries and use cases, such as e-commerce and smart shops, 3D displays and content, automotive safety and infotainment systems, and touchless control panels for various devices.