BeaconWatcher is a free app that enables developers and retailers to build or add micro-location possibilities to their mobile apps using Bluetooth low-energy iBeacon technology. Easy to connect and use, the app can be integrated in minutes using a complete cloud-management platform, including APIs and SDK, for free. The cloud-management platform is a web-based tool for managing apps, sites, beacons, geofences, notification campaigns, real-time micro-location, and analytics. Users can create intelligent proximity experiences, manage marketing campaigns from the cloud, and engage targeted audiences of mobile users at the right time and place with relevant contextual content.